Technology has changed the nature of gambling practices over the last decade and is continuing to do so. The online sports betting industry has become a rapidly growing sector of the global economy, with online sports betting contributing 37% of the annual online gambling market in Europe. There has been an integration of social and technological processes that has enabled the cultural saliency of contemporary online betting. One of the more newly introduced forms of online sports betting is in-play sports betting behaviour (the betting on events within a sporting event such as football and cricket). 

In-play sports betting features (such as cash out’) are increasing in popularity amongst online gambling operators. A scoping study was carried out examining the evolution of this new form of gambling practice which included both a systematic literature review and the examination of 338 online gambling websites that offer sports betting. The present study identified a comprehensive list of what in-play betting features are currently being offered on online gambling websites as well as other information concerning in-play sports betting. A total of 16 academic papers and two‘grey literature reports were identified in the systematic review. Out of 338 online gambling websites that were visited, 26%of these offered at least on in-play betting feature. Results from the systematic review suggest that in-play sports betting has the potential to be more harmful than other ways of gambling because of the inherent structural characteristics.

The popularity of online gambling has markedly increased over the past decade, and it has been predicted that it will continue to grow in the coming years. Sports Betting via the use of online platforms has already grown in popularity as a form of gambling in numerous countries around the world and betting with online sports bookmakers comprises 37% of the annual online gambling market in Europe (European Gaming & Betting Association2016 ).